Digital Marketing

9 Tips to Increase Your Website Traffic in 2020 [Updated]

01.24.2020

In order for your website to live up to its intended purpose, it must be able to attract traffic. Website traffic can help you increase brand awareness.

Anar Karimli

Author

11 min read

website traffic

Businesses, both large and small, are increasingly moving away from traditional ways of doing business. The more modern approach involves taking the business to the online marketplace. In order for your website to live up to its intended purpose, it must be able to attract traffic. Website traffic is the amount of data that visitors send and receive from a website. This traffic can, as a result, lead to stronger brand awareness, higher conversion rates, and more end sales. 

There are various benefits of being online that a company can make the most of. This includes increasing brand awareness, promoting their products, reaching out to a greater number of customers or clients, and more. But unlike the generally held belief, websites do not necessarily lead to an increase in bottom lines.

Website traffic is, therefore, a top priority among website owners. Ironically, being able to generate traffic is easier said than done. Most companies generally fail at this stage of brand promotion. The result is a lifeless website with little or no success online. To ensure you do not suffer from this predicament, this article aims to do just that, “attract more traffic to your website.” Stay tuned to find out more information. 

 

Why is Traffic Important?

 

Just like oxygen is essential for the sustainability of the body; likewise, traffic is the lifeblood of your website. Without traffic, all the effort put into developing your website, nurturing it, and ensuring that it grows, is a waste. Therefore, putting significant effort into generating traffic is essential for your website to survive in the long run. There are a number of benefits to briefly touch upon, which explains the “why,” more clearly.   

1. Creating brand awareness. When people visit your website, they get to know about your business presence. The advantage of being online is that people from all over the world can get to know your brand. This means you no longer have to limit yourself to a specific market, and the world is your oyster.  

2. Brand recognition through website traffic. Customers might not always remember your brand name, but they will still subconsciously remember other aspects of your brand. For instance, the logo, or specific color/s or designs. 

3. Traffic and search results. Search engines like Google can sense when there is a significant amount of traffic moving towards a website. This, in turn, will help your brand gain more popularity as people will find your web page/s organically through search results.

4. Increased conversion rate. The quantity and quality of traffic on your site helps you convert visitors to buyers. Imagine generating more profit simply by getting a few things right online and seeing more traffic.  

 

How to Increase Traffic

 

Driving traffic to your website is crucial. But if you do not know how to check the traffic on your website, the traffic there is inconsequential. In other words, you will not know how your website is performing. Therefore, before switching to how to improve the traffic, let’s get familiar with how to check the traffic on your website.  

 

How to Check Traffic 

 

It is not difficult to check the traffic on your website. But if you do not track the traffic accurately, you will never know how your site is performing. There are multiple tools to monitor website traffic. The most easily advisable one is Google Analytics. It is because it is easy to use, free, and fast to access. While it is a Google-based product. It serves the intended purpose very efficiently.  

You will have access to a lot of useful data, thanks to Google Analytics. It includes new user data, the total number of visitors on your site, the duration of visitor sessions, and more. It is up to you to visualize the data the way you want. You can report it in the form of numbers, pie charts, and more. Visualizing the data is totally your call. What you want to achieve is increased traffic on your site. Do not get discouraged, but note that your traffic will not consistently rise. There will be some fluctuations over time. 

These fluctuations will be based on numerous factors. For example, if you have a cafe situated next to the beach of a country with a continental climate, it is unlikely that your website will get traffic during winter. Still, you need and want your traffic on the website boost. That is why we produced this article. If Google Analytics is telling you that your site is doing pathetically, then this article is exclusively for you. Go ahead and get acquainted with tips that will increase your website traffic. 

 

Top 9 Tips to Boost the Traffic of Your Website

 

1. Create Quality Content

 

website traffic

 

The first and foremost thing to do here is to create quality content. For this, you should be aware of the target audience of your business. After that, you will be able to create content that will entice that audience to your site. Let’s say you are aware of your audience. But how will you generate engaging and useful blogs for your demographics? You can do that by following the five essential steps. 

First, you should determine your target audience. Make sure you learn as much about them as possible. The second step is to do search engine optimization research here; you will have to look for content that your demographics are searching for. That will give you an idea of what they are looking for, so, what you should create.

Afterward, write a draft that responds to the queries of your targeted people. The fourth step is to publish this post on your blog page. Lastly, start promoting your blog on social sites. The more you promote, the more website traffic it will get. And the more traffic it gets, the better position it will have in search rankings. That will again keep the traffic coming to your website high. 

 

Use Paid Advertising

 

Another handy tip that you can leverage to boost the traffic of your webpage is through paid advertising. For instance, on search engines, you can utilize cost-per-click ads. In social networks, you can use sponsored posts or display ads. In general, you would be better off if you use a combination of multiple advertising types.

That will help more when it comes to the increase in website traffic compared to sole advertising. Note that a 2019 survey conducted with 341 high-level marketers predicted that social media spending would increase by almost 90% during the next five years. It means you would be better suited to follow this trend to reach your users, and therefore more traffic. 

What’s more, you can leave this task for Webzool, which has a team of digital marketing experts. By this, you can focus on other areas of your business. Meanwhile, the professional Webzool team will take care of the SMM side of your business. 

 

Giveaways and Contests

 

Another simple yet effective method to drive traffic is by organizing giveaways and contests. It usually gives a quick boost to web pages. It also rewards followers. It means they become more willing to know about your brand. Note that you can organize such events on social sites or via email list. Fulfilling such a strategy to raise the traffic of websites is indeed simple. It only requires that you know the necessary steps to follow. 

The first step is to determine the platform you will host the contest or giveaway. Second, select the reward that you will give to winners. After this, choose the criteria to be eligible to win the prize. The fourth step is to write an ad copy. Then, you should generate the graphics. Lastly, post it to your timeline and start promoting it. As you see, by implementing these necessary steps, you can quickly boost your website traffic. 

 

Technical SEO

 

Technical SEO

 

SEO is probably the most vital thing to consider when talking about the traffic to your site. It is simply optimizing your web pages to rank high in search engine page results. This factor, in turn, is crucial in boosting your traffic. One of the things you can change in technical SEO is to repair broken links and redirects.

Further, you can generate an XML sitemap for your subdomains. Apart from this, you can add language meta tags for your pages. Lastly, incorporating introductions to topic pages can make your SEO better, hence, resulting in more traffic. Do not forget that SEO experts in Webzool can implement all these tasks for you. By outsourcing this task to them, you can focus on other critical areas of your business. 

 

Get Help from Influencers

 

Influencer marketing is not a temporary trend. A lot of businesses have used and are still using their help to grow traffic. Also, it is a pretty cost-effective method to boost your website traffic. Think with Google informs that cooperation with Youtube influencers is more effective than celebrities in terms of strengthening brand awareness.

In fact, it is four times more productive. The reason behind this is simple. When influencers post something related to your business, some part of their audience automatically starts getting interested in your business. The post can be about giveaways, discount codes, and more. So, during the times of drought with respect to traffic, consider this method, as well. 

 

Get Quality Backlinks

 

One of the essential nuances in driving traffic to your website is to rank high in search engines. To be able to rank high in search engines, you should be a dominant name in your industry. One of the practical techniques for this is to build quality backlinks. In case prominent websites link to your site, it will add to your trustability. As a result, you will notice a website traffic flood. 

In general, quality backlinks will benefit your site in terms of driving traffic in two ways. First, it will boost your ranking. Second, it will drive referral traffic. From one viewpoint, backlinks are one of the critical ranking factors for all colossal search engines. So, when you continuously receive quality backlinks from prominent websites, you will enhance your rankings in the search engine results page. That, in turn, will result in a rise in organic traffic. 

On the other hand, quality backlinks attract a significant amount of referral traffic, too. For this, your site should be mentioned on reputable websites. Your website traffic will go up even when they mention you in a well-ranking article. In short, with quality backlinks, your site traffic can boost considerably. 

 

Use Internal Links

 

We can confidently say that internal links are as important as quality backlinks to drive traffic to your site. When someone visits a blog page on your website, you want them to linger on your site. That will help you grow your brand awareness and possibly brand recognition, too. Most importantly, it will influence your website traffic positively.

That is why, you have to ensure there are relevant links in your site that link to other pages on it. When your visitors keep staying on your website, you are more likely to convert them. So, do not overlook the internal link usage to boost your traffic. 

 

Use Video Marketing

 

Video Marketing is indeed one of the most underrated techniques used by marketers. It assists you in growing your business in multiple ways. But its strong impact on increasing your site traffic is even more significant. One Cisco report says that by 2022, video content will make up 82% of traffic. Even the thought is incredible. So, it is time to incorporate video content into your marketing strategy.

Start doing it as soon as possible to boost your website traffic. It is highly probable that this is the type of content that people are likely to click. You can create video content for multiple platforms. Be it Instagram, Youtube, Facebook, or anything else. In the below paragraph, you can see the guide on how to create a Youtube video that ranks. 

 

How to Create a Video that Ranks on Youtube

 

Youtube Traffic Infographics Webzool

In Google SEO, specific keywords are the decisive factors that help your site grow. On Youtube, it is different. In fact, everyone has equal opportunities to position themselves. While the importance of keywords and search intent should not be overlooked, on Youtube, what counts more is user engagement.

By high engagement rate, we mean likes and dislikes, average watch time, and more. Basically, Youtube wants visitors to stay as long as possible. It literally earns them money. In return, they give you visibility. You can use the guide below to create Youtube videos to rank high.

First, research the keywords. You need to ensure you target topics with search volume. Otherwise, you will not receive any traffic. You can do it by using multiple keyword tools available on the internet.

Second, determine the search intent. It is the reason why a person looks for a query. To identify it, enter the target keyword into Youtube. You will see the top 4-5 results. Check out what they talk about. 

Third, generate high-engagement videos that comply with the search intent. It is advisable to plan the story you will tell. Also, the content you will present should be ready in advance. In this step, the last thing to do is editing. Editing is what will grab the attention of visitors. 

Fourth, do on-page video optimization. The on-page SEO of Youtube is the title, the description, tags, and thumbnails. 

Lastly, publish the video and start promoting it. The first 48 hours from publishing is a crucial period. In fact, you should ensure you post it on the best available time. For this, check your Youtube analytics. Also, ensure you reply to all comments and promote it actively on social media, etc. 

 

Community Engagement

 

The last tip on how to boost your traffic is about community engagement. As you may already know, brand recognition and website traffic are interrelated. So, when your brand recognition is strong, it will increase the traffic to your site and vice versa. One method to strengthen brand recognition is to engage with the community. You can do it through answering questions in public forums, replying to tweets, etc. Do not forget that people love when their favorite brands engage with them. So, do not lose this chance and use it to achieve better traffic.

 

Conclusion

Having a successful website is the key to running a profitable business. But a site without traffic is like an ocean without fish. That is why you should prioritize boosting your website traffic to achieve the overall growth of your company. In this article, we shared some of the most effective ways to get loads of traffic to your site.

Depending on your industry, budget, and other factors, you can choose the one that fits you the best. If you found the article useful, please share it so that your friends benefit from it, too. Also, you can check out other articles on our page that you may find beneficial.

At Webzool, we understand how it can be a problem for some businesses to rank well on search engines, especially small businesses. From our research, we also know that either most companies don't have the time for SEO tactics or small companies don't have enough finance to boost their SEO tactics. That's why we recommend an SEO agency. 

We have a team of SEO experts committed to ensuring that your business gets its desired traffic. And it comes at a cost-effective price. Check our services right now and see the fantastic offers available to you. You can also call us right now, and we will gladly assist you. So call right now, we are waiting.