Search Engine Optimization is crucial to boost the ranking of your website. Through keyword research, competitor analysis, audit, content creation, backlink building, and many more activities, this process brings a lot of benefits to your website. It increases organic traffic volume, raises conversion rates, and improves the profitability of your business. However, SEO requires a sophisticated strategy that emphasis all the activities mentioned earlier. Hence, I wrote this article to bring together well-known, best SEO tools. Some of them are all-in-one solutions with many features. Others, like PageSpeed Insights, focus on one or a few specific tasks. Here is brief information about 12 top SEO tools:

Ahrefs - One of The Best SEO Tools

If you are new to SEO strategies, Ahrefs is one of the best SEO tools that you will hear about a lot. With its comprehensive SEO solutions, it is no surprise that Ahrefs has become extremely popular. This tool crawls to every page of your website and builds a report about it. It is the second-fastest crawler( I think you already guessed that Google is in the first place). Finding 404 errors, broken links, orphan or slow pages, are some of the features Ahrefs brings to you. Plus, its SEO checker evaluates the overall situation of the site and compare it to earlier audits. 

Ahrefs not only focuses on external issues but also provides valuable insights about internal matters such as content creation. It checks for word count or duplicate content to improve content quality. SEO audit, keyword research, competitive analysis, site explorer- are other functions that Ahrefs perform. Additionally, you can generate reports about the traffic of your rival websites with the help of this platform. By running keyword research, you can also get millions of keywords on a single query.

While previously mentioned, tools focus on specific stages of Search Engine Optimization, Ahrefs is an all-in-one solution. As it is one of the top SEO tools with so many features, it should not be surprising that you need to pay a considerable amount for using it. The monthly payment for this platform starts from 99$.


Another great tool that many SEO specialists use is SEMrush. Similar to Ahrefs, possibilities of SEMrush is also vast. It is one of the best SEO tools for tracking paid, social media, desktop, or mobile traffic. Additionally, SEMrush is useful for its keyword research function. By entering a word or phrase, this tool will indicate the search volume, difficulty of them, or which competitors already rank high for them. As a result, you can either choose to fight for these keywords or choose others where competitors’ power is not substantial. Plus, it eases your task by suggesting related keywords to form your strategy.

What I like most about SEMrush is its focus on long-tail keywords. The long-tail keyword consists of more than two words. I will talk about them more in subsequent sections. Also, backlink audit or competitor analysis is possible with this platform. If you want to enjoy a multitude of benefits SEMrush brings to you, you need to consider a high learning curve. All these features do not come without their drawbacks. You should spend much time on complex operations. Alternatively, you can partner with Webzool Creative and delegate optimization process to us without much hassle.


Serpstat is a one-destination SEO tool for digital marketing solutions. The main focus areas of this platform are keyword and competitor research, as well as PPC analysis and many more. It provides its clients with a dashboard which delivers a smooth and comfortable experience. Additionally, users can monitor their and competitor’s backlinks with this tool.

The functions of Serpstat is broad. It first starts with website analysis to identify the current situation of the domain and URL of the website. In this function, it performs an extensive SEO and PPC analysis. During Keyword Research, it clusters, makes suggestions, and indicates search volume, etc. Also, this platform collect the data about backlinks of the last two years and backlink building strategies of competitors.

Additionally, you can enjoy the Site Audit feature, which will clean the website and boost speed. For so many features, the cost of this tool is more affordable- it starts from $69. Together with cost-effectiveness, this all-in-one solution deserves to be one of the best SEO tools

Google Analytics

Google Analytics - Best SEO Tools

I think most of you are already familiar with this platform. It is a widely used tool that deserves attention if we talk about the best SEO tools. It is free and straightforward to use- what else can people in need of optimization dream of?

To use this platform, all you need to have is an Analytics account. After signing in, you input your website as a property. Next, you will find a tracking code under the property column. By pasting this code to head tags of each page on your site, you ensure that Google Analytics has access to their performance. In this way, you can monitor some essential elements such as the volume of traffic, channels they use to get to your website, bounce rate, time spent on a page, etc. The platform also utilizes a Campaign Parameter tracking. This function helps marketers to detect which campaigns generate more traffic and higher conversion rates

Additionally, you can enjoy Funnel Conversion Path to identify the number of users that convert or which ways they use for conversion. With the help of Audience Reports, you can generate the statistics about the demographics of your visitors like age, gender, or know which device they mostly use. 

Google Analytics can also be used together with other SEO tools. For instance, after detecting that the bounce rate is high for several pages, you can check their speed with PageSpeed Insights. If the speed is low, optimize the page and improve bounce rates. 


Pitchbox has a specialization different from other top SEO tools. It is a comprehensive solution for streamlining and automating the influencer outreach. With this tool, it is easier to contact with influencers or bloggers for your content marketing process. Besides, these people can also help you get essential backlinks.

Additionally, users of this platform can quickly find product review websites or email templates for email marketing. The pricing is a quota-based one, but from the review sites, it can be claimed that the basic plan starts from $195. In return for this rate, you will find influencers in a short time, customize your emails with follow-ups, and make data-based decisions to bring maximum benefits to your digital marketing. 

Yoast SEO 

Yoast is one of the top SEO tools for optimizing your content. This plugin allows easy optimization of your material for better rankings. The superiority of the tool is that here, you can indicate your target keywords. Then the tool checks if you use keywords correctly in the content. Besides, it is also handy for checking the readability of your material. If any article or blog post you write is not easily readable, people will just quit. No matter if you used the right keywords or links, without attention to readability, the content is not valuable. If people leave immediately, the bounce rate of your website rises, and you lose ranking in search engine. Hence, Yoast SEO is essential for better content creation.

PageSpeed Insights by Google

Speed is one of the critical elements for better ranks. People do not like waiting for pages to load for several seconds. According to Google’s SOASTA research (2017), the bounce rate increases by 32% if page load time goes from 1 to 3 seconds. Even worse, if your webpage loads for 5 seconds, the probability of bounce rate skyrockets to 90%. For further information, the bounce rate indicates the people who leave the website after viewing one page. When it increases, it signals to search engines that the website does not satisfy the requirements of users. Hence, the ranking of the page goes down. To avoid these problems and keep your page on top of the search results, focusing on and improving the speed with SEO tools is essential. 

This SEO tool provides a completely free service to evaluate the page loading speed. The platform is straightforward to use. You need to insert the page link to the tab as soon as you enter the PageSpeed Insights. It will immediately check the speed and indicate the score. Generally, if your website has a 90+ rating, it is faster than others. While the 50-90 score is average, less than 50 signals that the pace is slow. This tool also provides two different analyses for the mobile and desktop versions of your site. In this way, you can also check how many mobile-friendly websites. 

Besides, the platform tries to help users by showing what ‘opportunities’ to exploit to increase the speed. These ‘opportunities’ usually focus on the problems of the webpage that lead to reduced speed. With all these free and useful functions, it is not surprising that PageSpeed Insights is one of the best SEO tools.

Mobile-Friendly Test

best seo tools

Another free tool by Google for boosting search ranks is Mobile-Friendly Test. This test is easy to use to identify if your webpage is mobile user-friendly. All you need to do is insert the link for testing. After a few seconds, this SEO tool assesses the website’s responsiveness and makes some suggestions for improvement.

Advantage of Mobile- Friendliness

The size of mobile searches has increased considerably. Around half of all search queries are made from mobile devices. Ignoring these users in your web design and development mean you lose half of the possible traffic to your website. To make a website more friendly for mobile devices, specialists should make a page easy-to-navigate through scrollable viewing or fewer buttons. The font size and type or short paragraph sizes in content creation also matter. Hence, a Mobile-friendly Test by Google is among the best SEO tools, and it is an excellent point to start optimization.

Google Adwords Keyword Planner

Now it is time for keyword optimization. Keywords are so critical that there is a multitude of SEO tools for researching them. Among those platforms, Google Adwords deserves special attention. Its Keyword Planner function helps specialists to choose the right keywords. First, you need to input words that are related to your industry and specialization. Then the platform will suggest a list of recommended words. Plus, it will show detailed information about monthly search volumes, costs per click, or existing competition per word. Second, Keyword Planner is essential for comparing analytics of keywords. By analytics, I mean the number of reactions you will get for a 30-day ad with this specific keyword. Besides, you will also get an approximate cost of this strategy. Overall, the benefit of this platform for the SEO process is the discovery of the right keywords. 

Long Tail Pro

Speaking of keywords, it will be a mistake if I do not mention Long Tail Pro. Before, I explained what a long-tail keyword is. To remind, it usually consists of more than two words. With the increasing popularity of voice searches, the need for this type of keywords increased. The reason is that people usually ask full questions in voice search such as ‘Where can I find white stilettos in Prague?’. Typically, while typing, they use shorter search queries like ‘white stilettos.’ Hence, businesses now target long-tail keywords. For this aim, Long Tail Pro is one of the best SEO tools.

This platform helps users to generate many long-tail keywords if they input one or multiple root keywords. Besides, it guides to choose less competitive words for getting high-converting traffic volume. It is also easy to export the list of keyword to Excel or to import them into a dashboard. The price range of this software changes between 25$ to 98$ monthly, depending on your SEO strategy.


Ubersuggest is also among the best SEO tools for generating long-tail keywords. If you enter the website, and input ‘women shoes,’ you can see some other keywords suggestions such as ‘women shoes at men’s size.’ As it provides a list of recommendations, you can get new ideas for your long-tail keywords. Plus, this platform shares SEO difficulty score of root keywords, as well as the monthly search volume.

Additionally, you can find Paid difficulty score and the cost per click of this word. Another benefit of this platform is that it indicates the number of backlinks and domain rate of the average website that uses this keyword. All in all, Ubersuggest is a valuable tool for keyword generation.  

Moz Link Explorer

moz link explorer

It would not be wrong if I say that the fundamental blocks of any SEO strategy are the keywords and links. We already talked about SEMrush, Ahrefs, and their importance for keywords. For links, Moz Link Explorer is among the best SEO tools. With its help, you can view the backlink profile of your website, together with other metrics such as domain or page authority. 

Backlinks play an essential role in boosting the ranking of your website. When other pages link to your website, they signal to search engines that your site is reliable. In other words, they indicate that you deliver useful content that other pages also enjoy it. Therefore, backlink building is critical to reflect the trustworthiness of a webpage. However, the quality of the links also matters. Getting referred by low-quality, spammy sites would not boost your ranking. Only the links from high authority domains will work.  

Moz also considered this criterion for backlinks. Hence, it offers you a feature to check if the spammy sites link to you. In this way, you can find and remove those links. Plus, this SEO tool helps find broken links or detect top-performing content on your site. 

Another advantage of the tool is that it allows a free trial -like many other best SEO tools I mentioned before. However, trials are usually limited. Therefore, you need to pay at least 99$ per month to get access to a wide variety of features.


Search engine optimization can bring a multitude of benefits to your business. By bringing your website to higher rankings, it increases the volume of organic traffic and leads to higher conversion rates. However, this process only works if it is done correctly. SEO is a complex process. Hence, in this article, I gathered 12 Best SEO tools that will ease your task. Some of them, like Ahrefs, SEMrush, SERPSTAT, or Google Analytics, offers comprehensive solutions with many features. Others specialize in one or a few tasks. For your content marketing, usage of Pitchbox, Yoast SEO, can be useful. PageSpeed Insights will decrease the loading time, while Mobile Friendly-test will detect if your website is not mobile-friendly. Also, I suggested many SEO tools for keyword research, such as Google Adwords, Ubersuggest, or Long-tail Pro. Plus, for backlinks, Moz Link Explorer will be handy.