App Store Optimization helps owners to optimize their visibility in the app stores. It is the main goal for developers and owners to reach as many customers as possible in the App Stores. Usually, users go to app stores and search for apps that they need. But consumers’ downloading behaviors have changed compared to the past. They tend to download apps installed the most and reviews about apps have a significant impact while making a decision. Now it is more difficult to convince users to download apps unless someone has experienced or tested it. According to the study, recommendations from acquaintances such as friends, family members are the second most reliable method of downloading apps among Android and iOS users.


Finding apps in different ways can provide opportunities for developers and owners to promote and get downloads to their mobile apps. App discovery behaviors help developers and owners make the right strategies to promote their mobile apps.


Optimizing ways of ASO

There are two steps to maximize App Store Optimization:


Optimizing keywords 

The competition among apps in the App Stores is unbelievable. There are millions of apps in the App stores to be downloaded by users. Increasing visibility and download numbers is all about keywords. It is essential to understand that the essential aspect of App Store Optimization strategy is to have the best possible keywords to promote apps in the app stores. We will discuss some methods to allow you to reach your target audience, increase your visibility and rank as high as possible.


Trial and error method



It is the most widespread method of Keyword Optimization. There are three steps that you should apply to. First, you should find some keyword ideas related to your app. Then, you should select the most compatible ones through comparison methods. After that, you should work on keywords to create long-tail keywords and new combinations.


In the final, you should wait and analyze the performance of these keywords. Each time this method will help you to understand what is working or what is not and you will close to perfect result after each trial.


Finding keywords


The most vital step is keyword research and to find some potential keywords that work well. The first goal is to pick up root keywords that we can turn them into long-tail keywords in the future. There are some tested methods to find useful keywords.


Brainstorming - It is evident that it is one of the best ways to find ideal keywords. You should get together with people who are interested in App Store Optimization and think about potential keywords that can represent your app in the app store. It is a must to think as if a potential consumer. You should find out the way how customers search for apps needed. Another point is that you should take into consideration other words, phrases that you can combine with your keywords.


Research on the Internet - Web is one of the best sources of information to find some good ideas. For instance, forums can be a source of keyword ideas. Joining forums that are related to your app will give you valuable ideas and help you to understand the language of how people use your subject. After that, you can spy websites of your rivals. You can observe how they are trying to promote their products.


Reviews - You can turn reviews into a free digital marketing tool. It allows you to see how people perceive your product and what kind of words they use for those keywords. Also, you can check your competitors’ reviews to get ideas from their customers.


Choosing the right ones - Let’s imagine that you have found tons of potential keywords. But how will you select the ones you want to use for your app? Keywords are limited to use, so it makes you decide among the keywords. At that point, we should look at the search score. This score is from 1 to 100, the higher it is, the more people searched for that keyword. Choosing the right words that can represent your app in the app stores will allow your app to be more visible.


Relevance - If you have the right keywords with good search scores, sadly, it is not enough to rank higher. If you do not reach the right audience and keywords are not relevant to your app, using the keywords will not help you to get organic traffic.


Measuring your keywords - App Store Optimization takes too much time, and effort and you should understand that it is not a one-time simple task. You should do research constantly and follow the trends. The final step of Keyword Optimization is to measure the performance of your keywords. It can be challenging to measure the performance of the keywords without the appropriate tool. There are some ways to measure the return accurately.


The first is Keyword Ranking History. Through Keyword Ranking History, you can follow how your keyword ranking has fluctuated over time. So you can check your performance modifications. The second is Category Ranking History. After figuring out Keyword Optimization, you can check your category ranking to analyze if new keywords bring results to your mobile app. After that, you can track your performance based on Organic Downloads. Through the Keyword Intelligence tool, you can see how many downloads come from a keyword.




After understanding how to analyze the keywords that are used for your app, you will be able to compare the keywords and remove underperforming ones. Purified list of keywords will help you rank higher than competitors and it will directly back to you as revenue and more downloads. It is such a tiring and repetitive process, but when it comes to results, they are amazing.

Once you start to purify your keywords, you will get more organic traffic. Do not forget that, organic downloads are the best to attract users who are more likely to spend money on your app.


App Store Conversion Rate


Conversion rate has a significant part in your App Store Optimization strategy as well. After you have improved your app’s visibility in the app stores, you should develop your install volume. The high amount of installations has to be the first preference. Owners and developers release their apps to reach to as many consumers as possible. But as you know, it is not an easy job, since you are not the one who promotes its product. So your app must prove its value and be competitive. If not work on it, all your efforts will be worthless.



We can define conversion rate in many different ways, but we can express it as the percentage of users who complete the desired action. It just means how many people convert from users to customers. If your app has a low conversion rate, it says something is wrong with your app or the way you promote it. Owning a good conversion rate is the basis of high sales volume. That’s why increasing a conversion rate is crucial in an absolute manner.


We can divide the conversion rate into two parts:

Conversion rate to visit - The number of people who decide to visit your app’s page in the app stores.

Conversion rate to download - The number of people who visit your app’s page and decide to download your app.


The primary target is to attract as much traffic as possible and convert them to our users by installing our mobile app. We do not only want users to download our mobile app but also we would like them to use it. So how can we improve the conversion rate in the app stores?


If we want to increase our product page’s rating, first we should try to understand users’ behaviors. We should know how they behave from the moment they enter the App Store or Google Play until the moment they install an app. Majority of visitors are more likely to decide within three or four seconds whether they will download or not.