Years ago, when anyone had a dental issue, they would ask colleagues, family, or friends for recommendations on dentists. Now, they just search online for dentists near their locations. Currently, there are more than 200,000 practising dentists in the U.S, and for you to stand out, you’ll need to increase your online visibility through Dental SEO.

According to Social Media Today, 86% of people search online to find local businesses. More people depend on the internet to find local businesses around them. It shows that potential clients are using the same resource to find local dentists.

Of course, it’s quite right that word of mouth is relevant when it comes to recommending your dental services to other people. However, in this technological world, you can’t depend on word of mouth and similar strategies to keep your business running. You need to move your business online. You need to capitalize on dental SEO

Besides, local SEO for dentists is increasingly becoming a critical factor in a dental marketing plan. So, it’s the right time for you to implement effective SEO strategies that can help your business become more visible online. 

In this guide, we’ll outline vital tips for dental SEO to help your website turn up for the specific keywords in search engines, notably Google.

Let’s get into it.

Why Local SEO Is Important In Dental SEO Marketing

In most cases, dentists want their business to be found in local search results. There’s a reason behind it.

Here’s why.

Let’s say you’re great with authority and SEO. You can use the search query, “local SEO for dentists” to rank on Google. When the search term has high purchase or marketing intent, it becomes, “dentists nearby” or “dentist near me open.”

Search engines assume that you’re searching for suggestions on business or location-based list results. And that’s precisely the results they show up in local SERPs.

By the way, using “near me” or location is not necessary if you’re using Google Maps or your location is turned on. Google assumes your search is local, therefore shows local search results for your query.

Local SEO for dentists is different from regular SEO. That’s why an excellent dental SEO first focus is on local searches and integrating traditional SEO, knowing that Google’s algorithms keep on changing and also that Google incorporates numerous local businesses in their search results.

Useful Dental SEO Marketing Tips For Dentists

dental seo

Investing in SEO is vital for the growth of your business. Use the following tips to increase your online presence and ultimately, bring in more customers every month.

Come Up With The Right Keywords

When people are searching for information on the internet, they use keywords whether they type or use voice search. There are millions of keywords out there. However, it does you no good if you rank for a search query such as “Orthopedist” while you’re in the dentistry.

So what keywords should you focus on in your dentistry? Here’s a clue: generate keywords from what your potential patients search for. You can develop ideas from keyword research tools. But even without keywords, you can come up with possible keywords that people search for when they need dental attention.

Some of the possible keywords can be:

  • Dentist in [insert location]
  • Dentist near me
  • Dental surgeon in [insert location]
  • Dentist nearby

There are several variations you can generate. After coming up with the keywords, use keyword research tools to verify or exclude some of the keywords. You might create a keyword that most SEO experts rarely use.

Some keyword tools show relevant details that help you decide whether to target the keywords or not. Some details include:

You can also incorporate local search in your keywords even though Google can show local search results without adding location, for example.

Understand Why People Use Specific Keywords

Years ago, you could optimize your web page for search engines and quickly rank the page by adding lots of high target keywords. Now, that can get you into trouble. Google is getting wiser, especially when they introduced Rankbrain.

Aside from using keyword research tools to find target keywords, you need to understand why a user searched for those keywords. The term is referred to as user intent or search intent. There are four types of keywords based on search intent. They are:

 Navigational Keywords

People use these types of keywords to find specific online pages, for example, Twitter homepage or Amazon login.

 Informational Keywords

When people want information on a particular subject or topic, for example, “How to treat toothache.”

Commercial Keywords

Some people search for items they plan on buying in the future. They haven’t spent the money on that product or service yet, but they are still deciding. For example, “best dentists in New York.”

Transactional Keywords

Transactional keywords show the person is ready to spend money on a service. For instance, “find a dentist in New York.”

So take your time to understand why people search for keywords. It can help you acquire some details that can help people find you.

Build A Quality Website

Remember that Google is also providing a service, and as part of the service, they want to make sure their customers acquire the best information from an excellent website.


Think of it this way, if Google keeps sending users to sites with terrible structures and poor quality user interface, they’ll lose their customers to other search engines. It’s all business.

Build a website that:

  •  Makes navigation easy
  • Has a quick load time
  • Is mobile-friendly
  • Has Internal linking (It’s crucial to interlink your site to make it simple for search engines to crawl your website)

Dental SEO For Local Search

It’s a fact that most of your patients will live nearby, so your dentistry business can be classified as a local business. Here are some of the activities you can do so that people in your community can find you when they search for specific keywords.

Create Google My Business List For Your Business - Top Dental SEO Tip

Google is the largest search engine in the world, and it’s a great place to start enhancing your dental SEO. The reason is that numerous people in your community that are searching for a dentist are using Google.

Google My Business will help people to find you in local searches and map packs. Make sure that you have a keyword on your page to enhance your ranking chance when you create your account.

Include Your Dental Practice In Other Local Listings

You should utilize other local listings such as Yelp, Healthgrades, ZocDoc, Foursquare, etc. to further increase your chance of getting found locally. Search engines rely on local listings to find authentic businesses when there’s a local search query.

Encourage Your Patients To Review Your Business

When people search for a business, they want to find out if you provide quality service, cost, safety, etc. That’s why you need to encourage your patients to give you an honest review of your business. People will get enough reason to try out your dental practice if you have a 4.5 star.

Create Quality Content

local seo for dentists

You’ve probably heard it before, but it’s true. You need to develop helpful content to get positive results online. If you don’t create content, there’s a low chance you’ll appear on search engines.

When we talk about quality content, we’re referring to contents that solve the problem of a user. According to Google’s search rating guidelines, they determine a top-quality page by its purpose. Expand your content marketing efforts to include videos, slides, infographics, webinars, etc.

Build Important Inbound Links

Building quality links is essential in off-page SEO tactics. However, it can be challenging to pull off for a new website. Inbound links are where other sites link to your website. It shows that other people trust your site.

When Google notices that, your site’s rank will increase for relevant keywords. If you want to get backlinks to your website, try guest blogging or answering questions on forums.

Measure The Impact Of SEO On Your Site

 With all the tips outlined in this guide, you should be able to find out if your site is gaining traffic. But before you move further, you need to understand that SEO takes time before you see any results. So you’ll need patience in that area.

You’ll need to track some metrics such as visibility, organic traffic, etc. But you’ll have to use SEO tools such as Google Analytics to do that.


You’ll acquire more patients each month if you follow the points discussed in this guide. However, it requires a significant amount of effort, time, and resources. 

If you’re facing a challenge with any of the points discussed or you need help with dental SEO, talk to our marketing experts, and they will gladly assist you. Go ahead right now and contact us through our live chat, we are waiting for you!