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Glossary keyword - Dwell Time

Dwell Time

Dwell time information symbolizes the amount of time a web user spends on a web document after following a link on any SERP. In other words, it is time it takes for a user who clicks on a particular search result to leave the result page.

Hence, measured as the total time spent on that particular page. It is basically used to indicate the relevance of the search results to the search query of a user. As such, an extended dwell time shows the search query intent of the user must have been satisfied by the search result and vice versa.

What Dwell Time is Not

This term is very often mistaken for several other search engines and web usage metrics. Firstly, dwell time and bounce rate are not the same and do not measure the same things. Fundamentally, a bounce occurs when a web user takes a look at only a single page that leaves a website. Therefore, the bounce rate is the percentage of the session spent on individual pages divided by all the total sessions of your website.

It comes clear how dwell time differs from the bounce rate. However, it's important to note that not all the people who bounce off a given site are from a search engine results page. But this time deals only with users who visit a site from a SERP. Apart from this, it's not the same as session duration, average time on page, RankBrain, and Click-Through rate.

Improving Dwell Time

There are so many factors that affect dwell time that there is barely any one thing you can do to impact the dwell time of your page positively. Nevertheless, there will be cases where one tweak does show positive results. Generally, this would be focusing on delivering a better user experience on web pages and improving the content on individual pages.


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