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Glossary keyword - Guest Blogging

Guest Blogging

Guest blogging is a popular SEO and content marketing technique where a writer publishes a blog post on another publisher’s website, mainly for promotional services. Through guest posting sites, brands and marketers get to expand their audience base and expand their reach. As such, generating awareness for whatever cause the writer seeks to promote. 

Despite the many advantages, it is important to observe some very specific guidelines to prevent penalties from Google. Ultimately, both parties benefit from guest blogging. On the one hand, the authors get an avenue to market their brand. On the other hand, publishers get the opportunity to provide their target audience with fresh, quality content that gets them coming back for more. 

The Relevance of Guest Blogging

Though guest blogging is meant to promote the writers, the content produced isn’t really promotional. Generally, they are what you would consider as an inbound marketing strategy. You get your brand before the new audience through high-quality writing, and if you happen to educate and provide enough information on your chosen topic, you have their attention. 

Generally, guest bloggers target websites or blogs in the same niche or industry to publish their blog posts. This serves as a tactic that facilitates their aim to display authority and credibility in their industry. Also, it helps build strategic relationships with other businesses within their industry. 

Best Practices

Guest blogging targets audiences. Hence, it is paramount to find the right platform where audience frequents. This is one of the first and most important practices when guest blogging. Some other ones include: 

  • Produce unique, quality, and data-backed writing that delivers real value to readers. 

  • Do not include more than one do-follow link that directs back to your website. 

  • Carefully read and observe the guest post guidelines of your publishers. 

  • Follow up on published guest posts and promote across other relevant platforms. 

 

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