SEO Agency

Glossary keyword - Hreflang


The Hreflang goes by the equation rel= "alternate" hreflang=" x". It helps Google identify the language used for writing the contents on a particular web page. This way, Google's bots can connect users performing a search in a particular language to pages with the corresponding content in the language. A sample code of the Hreflang is as follows: 

Link rel=" alternate" href="" hreflang=" en-us"/>

Hreflang was pioneered in December 2011 by Google. It allows webmasters and owners of webpages to display the relationships between the alternate languages of web pages. Therefore, this attribute becomes very relevant when you're trying to target localized audiences with your webpage content. 

Placing the Hreflang 

Usually, it is positioned either in the sitemap, HTTP header, or on-page markup. These three locations are the most suitable places to put this attribute. After you decide where to place your Hreflang, you need to ensure that it contains the two major features. 

Firstly, it must reference itself. Secondly, it must contain tags that refer to the various webpages that are the alternatives to the original. 

For instance, provided your eCommerce site offers Russian cheese to sell to buyers in Russia, Turkey, and Germany only, the homepage's Hreflang attribute must look like the following: 

<link rel=”alternate” href=”” hreflang=”rus-rus” /><link rel=”alternate” href=”” hreflang=”tu-tu” /><link rel=”alternate” href=”” hreflang=”gr-gr” />

For the Turkish and German homepage, you'll use these same annotations. 

Impacts on Ranking

Indeed, the Hreflang may not directly increase your website's traffic. However, because its primary purpose is to serve users the right content in the appropriate language, they help overall user experience across the different web pages of your site.

Also, hreflang enables search engines to do their job well by facilitating how the correct version of pages reach the SERP. Typically, this depends on the language preferences and location of the user who performs the search. Hence, they do play a role in the relevance of your pages, which may be useful for ranking. 


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