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Glossary keyword - Noindex Tag

Noindex Tag

The term Noindex tag refers to the meta tag in HTML files and is used to prevent specific webpages from appearing in search engine result pages. The most common way of achieving this is adding the meta tag to the header of a website’s HTML. There are also some instances where the webpages are blocked using noindex.txt files. When the web page is blocked in the robots.txt file, Google crawlers might have a hard time seeing the noindex tag, and this can result in the web page appearing in the search results page. Therefore, it is crucial to unlock robots.txt files before putting noindex codes in HTML files.

Users can command search engines to noindex a page by adding these commands to the </head> section: <meta name=”robots' ' content=”noindex, follow”>. The indication that all links on the webpage should be followed is in the second part of the content tag. Noindex tag can also be used as in X-Robots-Tag in an HTTPS head: “X-Robots-Tag: noindex.”

What type of pages should be Noindex

“Thank you” pages should be noindex if the user is using lead capture forms on websites. These lead capture forms can be “Contact Page” type web pages. These pages direct the user from web forms to individual thank you pages as soon as users submit a form. The tactic of a special thank you page is all subtle, especially for tracking and noting goals, lead submissions for websites, etc. Still, a site owner would not be happy with visitors being taken to “thank you” pages directly from Google search results. 

A “members-only” page is also another type of web page, which usually is hidden from SERP using noindex tag. These types of web pages are for employee and employer relationships only. Those webpages should be activated while making sure they are only accessible to organization members and certain employees. In such instances, webpages will not be available to the general public and will not be showing up on search engine results pages.

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