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Glossary keyword - Page Authority

Page Authority

Page authority is a metric to predict the ability for a specific page to rank in search engines. Page authority points start from 1 to 100 with higher scores corresponding to a greater ability to rank. Page authority of a home page is usually very high as the majority of backlinks come to the root domain, making it the most influential page on the entire website. Increasing your page authority and domain authority rankings is an essential process of your business if you mostly depend on your website to make the sales. 

Improving Page Authority 

It starts with good content. You need to create high-quality content that is relevant to your brand. Google always analyzes your site to see whether you have original content or not. If your site lacks quality content, has lots of plagiarism, Google will penalize your website, and you will have no chance of appearing on the first page of Google search results. External or outbound links from high-quality sites are considered reliable indicators of quality. The site has to gain more and more backlinks over time. The third one is the visual elements. Using images can provide your page with many benefits. Illustrations are helpful because they allow you to break up your text with a visual component. Moreover, images will make a post stand out to your followers, and they are more likely to share your post. 

Tip: When you publish a new blog post, add links to it from your old posts. This will pass link juice from past posts to the new one. 

It is possible to check the page authority of a site using the Chrome browser extension named Open Site Explorer. Google wants to see high domain authority and page authority, which you must work on increasing. If you have never focused on your page authority scores, it is time to start tracking them. 

Domain Authority 

Domain authority is an indicator of how effectively your site is coping in Google search engine results. In the past, a site was weighted according to its page rank. However, now domain and page authority plays a significant role in the ranking of any domain. The higher the domain and page authority of a website, the higher it will rank in search engine results. Domain authority scores also range from 1 to 100, just like page authority. If the domain authority score of a website is close to one hundred, it will rank on the top of Google search results. For example, has a domain authority of 100, while has 92. You should remember that by improving your domain authority, you are developing your search engine ranking and competitiveness. 

Improving Search Engine Rankings 

Online business owners should be interested in the following two factors. Increasing page authority, domain authority, and getting backlinks. Getting quality backlinks is the most critical factor which will affect your domain and page authority score. If you purchase backlinks or get them from low-quality sites, you will do more harm than good. So you have to get backlinks from authority sites only. Links should be relevant and should be of high-quality. If you make Google happy, your domain and page authority scores will improve over time. To summarize, improving your page authority and domain authority scores is a vital process of your online business if you are mostly relying on your website to make the sales. Posting original content regularly, adding a lot of legit backlinks, and always holding quality over quantity will positively affect your scores and increase the sales.


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