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Glossary keyword - QR Code

QR Code

The term QR code arose from the word Quick Response code. It is a type of matrix barcode, which is also known as a two-dimensional barcode. QR codes were first introduced in 1994 for Japan’s automotive industry. The barcode held information that was readable via a machine. The information stored was for things like; location, identifier, and a tracker that leads to a website or app. QR codes use encoding modes like numeric, byte or binary, alphanumeric, and kanji to house data. In some instances, extensions can also be used. 

History

The original use for QR code was to track automobiles and their parts during manufacture - the system allowed for a fast component scan. Nowadays, QR code scans are used in more ways. 

  • They can be used for commercial tracking, 

  • Holding and sharing data used in mobile phones, 

  • Adding vCard contacts to different devices, 

  • Opening uniform resource identifiers (URIs), 

  • Connecting to wifi networks, 

  • Straightforward tasks like writing a text or an email. 

QR codes can also be generated online or through software, making them one of the most common types of 2D codes.
 

Implementation

Over time, QR codes have become more common in the area of consumer advertisement. Usually, mobile phones are used as a QR code scanners. They take the code and convert it to a URL for a website, eliminating the need to input a website URL manually. This convenience is a target of opportunity for advertisers, leading to more visits to their sites. Besides the obvious convenience for the consumer, QR codes can increase conversion rates. A chance that a contact made with the ad will be converted to sales. Also, a QR code will eliminate the void that specifically targeted sales pitches create by bringing potential clients to the website immediately.

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