UTM parameters are the tags that marketers add to their URL links. Whenever that link is clicked, those tags are sent back to Google analytics for further tracking process. The effectiveness of digital marketing campaigns can be enhanced through the usage of UTM parameters, so people can tag their links and get more views. To drive more visitors to their sites, website owners need to use these types of parameters.
If website owners started to use these parameters, they would get a chance to see how much traffic came from FB posts instead of checking FB referrals. People can use this tool for twitter too. They can tag their tweets in these parameters so that they observe traffic and compare it with overall twitter referral. UTM parameters in URLs can be used for both blog posts and pay per click (PPC) digital marketing campaigns that companies run.
Example of UTM source: utm_source=facebook
Example: utm_medium=CPC
Example:utm_promotion=giveaway-2017-December-12
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